So, what is holding up small business owners from selling their stuff? I think the biggest problem is confidence. So many business owners are afraid people won't like it, or they are afraid of over-promising, or they are annoyed by other sales pitches and don't want to be like "them". So here are three simple strategies to get to your sales pitch.
1. Love What You Do
Write down all the reasons you're in business. Not just flexibility and control, but why you chose your service and product. What do you do that makes the customer experience special? Write down all of the things, and pick one or two that stand out to you.
2. Find Out Why Your Customers Love You
Ask you customers what convinced them to come to you. The most common answer should be summed up in a word or phrase. "Friendly", "Trustworthy", "Seemed to really care", "Best price", etc. If you don't have any customers yet, ask potential customers about what made them from someone similar to you.
3. Find Aspirational Brands
You're a consumer as well as a business owner. There must be companies you love to buy from. What do you like about Amazon? Spotify? Your favorite coffee shop? What ads have you seen that you don't hate? Make a list of ads and branding that you like that you'd want for your company too.
Now blend them all together, and put them into a statement:
I am so excited to bring you _________________ and I know you'll love it too because _________. My business' greatest strength is that we are ___________________.
Example: "I am so excited to bring you outstanding marketing strategies for your business, and I know you'll love it because I use real life examples for small business owners with constrained time and resources. My business' greatest strength is my zest and enthusiasm for your success."
What did you come up with? Let me know in the comment!